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Hedof is the one-man creative studio of Dutch illustrator Rick Berkelmans. His striking illustration work is a thoughtful, well balanced composition full of candy coloured sceneries, suspicious characters and wonky shapes that reflect Rick's positive attitude and his studio filled with silly looking toys. Always able to maintain a strong, recognisable voice while working through different disciplines for clients such as Nike, Youtube, The New York Times, Ikea and Greenpeace.

What was your latest book discovery? What are your favorite books of all time?

To be honest, I am not that much of a reader. But I do listen to audiobooks a lot while working. I really loved Shoe Dog by Nike co founder Phil Knight. Favourite books of all time must be Harry Potter haha, I have read and listened to the series 4 or 5 times now.

Most visited blogs, websites? : 

The sites that I visit most must be Youtube and Gmail haha. I don't visit that much blogs and websites like I used to. Mainly because I am just too busy to spend much time on the internet and also because I see most visual stuff on Instagram.

What apps do you use the most and why?

Instagram no doubt, that shit is addictive. I also use Spotify, Youtube, Storytel, Podcast and on my iPad I use a lot of Procreate for sketching and drawing.

Whats currently on your playlist?

In no particular order:

Down For You by Ta-ku, Alina Baraz
Glowed Up by Kaytranada, Anderson Paak
Lovemaker (Horse Meat Disco edit) by Wham!
Work Remix by A$AP Ferg
Work by Charlotte Day Wilson
Brooklyn Zoo by Old Dirty Bastard
Us by Brodinski, Bloody Jay
Laws of the Univerise by Toro Y Moi
Stir Fry by Migos
Ghetto Life by Rick James

What records would you recommend to hear?

Outer Peace by Toro y Moi
Cigarettes After Sex by Cigarettes After Sex
Songs to Make Up To by Ta-Ku
99,9% by Kaytranada
Glass House by Jessie Ware

Fresh movie finds? What films do you think everybody should watch?

Let's go with my favourite animation films.

Ponyo by Hayao Miyazaki
Yellow Submarine by George Dunning
Fantastic Mr. Fox by Wes Anderson

Which artists working today do you admire most?

Owen Davey
Janine Rewell
Marcus Oakley
Malika Favre
Mar Hernandez
Olympia Zagnoli
Xaviera Altena

What are some of your tv top tips right now?

I know I am soooo late with this but earlier this year I finally watched Game of Thrones and I became obsessed. Other than that I really enjoy Fargo, Stranger Things, How I Met Your Mother, Maniac, you know... the usual Netflix stuff haha

Who are you following?

Besides my favourite illustrators that I mentioned earlier I really suggest you check out the Fangasm podcast. This started out as the Potterotica Podcast where the hosts read out loud erotic Harry Potter fan fiction, super funny. But they got in trouble with Warner Brothers and changed the concept to a broader range of erotic fanfiction like Game of Thrones and stuff. Not sexy at all but super hilarious. The hosts are so funny.
Something completely different but I also love the Creative Pep Talk Podcast by Andy J Pizza, so helpful and fun to listen to.

What tools do you use in your work?

I create all my illustrations on Apple gear (iMac, MacBook Pro, sometimes the iPad Pro) and I use a 24" Wacom Cintiq Pro in my studio as well. I used to work in Photoshop but switched to Illustrator a few years ago. Way faster.

What magazines / newspapers do you read regularly?

I don't really read that much magazines and newspapers, mostly I read books about creativity / branding / marketing etc.

What are your favorite gadgets?

Lately I am really into hot sauces. Most of them are all pretty local and I also started growing a lot of my own peppers and jalapeños in my own garden, it is a lot of fun and easy to do. Check out some recipes, tutorials online and start making your own, trade them with friends etc.




Portrait image by © Catalin Georgescu