Lucia Gaggiotti

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Lucia Gaggiotti graduated from NABA (New Academy of Art) in Milan with a BA in graphic design specialising in illustration. After working in Ottodesign studio in Milan on music, fashion, packaging and publishing worldwide projects, she moved to London in 2005 to become a freelancer. She’s been working between London and her hometown of Ancona in Italy ever since. Lucia’s drawings are made from digital and mixed media which are retro-inspired and reminiscent of mid-century work for early Disney.

“I like to express joy, happiness and fun in my pictures. When I draw characters I try to catch their soul and their best expression of feelings as exist in my own life”.
With her background in graphic design, her work as an illustrator is exceptionally well put-together, drawing attention from clients all over the world. Lucia’s designs are an enchanting mix of Italian design and worldwide folk art.

“I’ve developed my style to serve all different kinds of clients and commissions but my favourites are children based projects.” In 2012 her Children’s book ”Lunchbox: the Story of my food” won ‘Book of the Year’ in the States as well of her “The Sneaky, Snacky Squirrel Game” won the Award Winning Cooperative Game for Kids. “ When I draw children’s illustrations I can step into the page and live in their world, it carries me into a magic and charmed space where I always used to go thanks to my imagination in my childhood. I’m proud to say, I’m still a kid in a big body”.


What was your latest book discovery? What are your favorite books of all time?

Obviously I have a huge collection of children’s books and I suggest all adults to read a good fairytale once in a while. At the moment I am very drawn towards children’s books that are interactive in a way that the child participate throughout the reading. When I read the book ‘Don’t let the pigeon drive the bus’ I thought it to be a real funny and genius piece of work. I am a great fan of all the books by Hervè Tullet.

Most visited blogs, websites?

I don’t follow any blogs, but I keep track of the artists I admire the most. In particular I love the strong irony of Jean Jullien and the sweet illustrations by Marc Boutavant.


What apps do you use the most and why?

To be honest I’m an old-schooler. I only use apps for the most necessary things like buying a flight, renting a room, checking the weather forecast and such.

Whats currently on your playlist?

I use a Spotify playlist while working and it’s usually a mix of folk music, especially African, like Miriam Makeba.

What records would you recommend to hear?

Right now I am listening to a playlist of various artists called Tranquillitas.


Fresh movie finds? What films do you think everybody should watch?

I believe everyone, at some point in life, should watch all the Miyazaki animations!

Which artists working today do you admire most?

The artists I admire the most are not living artists, I love the retro-inspired and reminiscent of mid-century work for early Disney, Mary Blair is my GURU.

Who are you following?

Molly Egan
Kelly Knaga
Emma Larsson
Anja Firing Gravningsmyr

What tools do you use in your work?

The main tools I use in my work are photoshop and Illustrator softwares and of course right hand!

What magazines / newspapers do you read regularly?

The Guardian

What are your favorite gadgets?

Most of gadgets come from Nature: its colors and shapes are one of my greatest sources of inspiration, they are the oldest academy there is, the school of balance and harmony!

I collect pieces of wood, stones, shells and I also take refuge in my house by the sea in absolute peace for a good part of the year. My other fetishes are the folk and retro graphics which I track down in the provincial markets in remote Indian villages. I like old tin cans, fabrics and Oriental tapestries, but I also love my mother’s vintage clothes, old ‘50s postcards... in short, everything that tells a story and that has gathered energy over time!


Lucia Gaggiotti